SOUTH CAROLINA NARFE FEDERATION
54th Annual South Carolina Federation Conference
March 26 - 28, 2018
Hilton Myrtle Beach Resort
Myrtle Beach, South Carolina
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Barb Sido has worked in non-profits and associations for 25 years and has been an executive director three times previously. In the course of her career, Barb has gained experience and expertise across the full range of association leadership functions, including membership, finance, governance, public affairs and education. Teams she has led have developed award-winning websites and training programs. Some of her previous positions include Deputy Director of Government Relations/Deputy Executive Director/Interim Executive Director at Business and Professional Women/USA; Foundation Director and Chief Knowledge Officer at the School Nutrition Association; and Vice President for Knowledge and Professional Practice at the American Institute of Architects. Early in her career she worked at the Education and Training Administration of the US Department of Labor.
Since becoming Executive Director of NARFE in May 2017, Barb has led the staff in developing NARFE’s first annual operating plan, including key performance indicators. At her direction, the staff has undertaken several major initiatives, including the NARFE Next project to identify new programs and experiences based on what members say they need; selection of a new association management system (AMS) to support the efficient and accurate collection and use of data; branding and influencer analysis initiatives to better understand NARFE’s messaging and positioning; development of NARFE’s first annual Committee Days to provide an opportunity for member-leaders to advise and support the staff; a comprehensive review of the bylaws and other governing documents for consistency, clarity and compliance; and reallocation of resources to value creating programmatic functions and away from administrative functions. In all her work at NARFE, Barb follows the direction from the National Executive Board to align the organization with best practices of major national membership associations.
Barb has been a Certified Association Executive since 2000; the credential is conferred on executives who have demonstrated through experience, examination and continuing education that they have mastered key principles and practices in association management. She has been a frequent speaker and author on association management topics, particularly organizational transformation. She holds a bachelor’s degree from the University of Missouri School of Journalism and a master’s degree from the McDonough School of Business at Georgetown University.
Bridget Boel is the NARFE’s Staff VP, Marketing and Member Resources. She leads the department responsible for the NARFE Federal Benefits Institute, membership recruitment and retention, advertising, public relations, non-dues revenue generation and event planning. In this role, Boel seeks to rebuild NARFE membership through innovative marketing and the development of products and services highly relevant to both existing and prospective NARFE members. In addition, she is responsible for growing association revenue beyond membership dues, adding financial resources to support NARFE’s mission.
Prior to joining NARFE, Boel held marketing positions as a consultant and with the National Head Start Association and enjoyed a long tenure with Time Life, Inc. where she held several positions, including senior vice president of new markets for Time-Life Books; senior vice president of Time-Life Kids; and director of subscriber marketing.
She is a graduate of the University of Massachusetts.
Molly Checksfield became NARFE’s Grassroots Program Manager in July 2016. Before working at NARFE, she earned a Master’s in Public Administration from the Maxwell School of Citizenship & Public Affairs at Syracuse University and a Certificate of Advanced Study in Health Care Management and Policy.
Previously, Molly served as Legislative Director of Social Security Works, a non-profit that advocates to expand Social Security benefits across the board. Before Social Security Works, she worked for a Senator who sits on the Senate Committee on Aging. Molly earned a B.S. in Human Development and Family Studies and a minor in Public Communication from the University of Vermont. She also advocates for increased funding for Alzheimer’s disease and support for caregivers in her spare time.